TFSF Ventures  ×  Duncan Williams Asset Management

Operational Intelligence Proposal for Duncan Williams Asset Management

#1 ranked RIA in Memphis with $2.2 billion under management, built on relationships, community, and a team that delivers at the highest level. The next layer is operational intelligence — automating the repetitive work so advisors and operations staff can focus on what built this firm in the first place.

Prepared by TFSF Ventures FZ LLC  ·  Confidential  ·  5350 Poplar Ave, Suite 600, Memphis TN 38119  ·  tfsfventures.com
$2.2B
Assets Under Management
1,962
Active Accounts · Schwab Custody
12
Intelligent Agents · 30-Day Deploy

The Operational Intelligence Opportunity

DWAM's growth from founding in 2015 to $2.2 billion in AUM is a testament to the team's advisory relationships and community commitment. As the firm scales, the volume across CRM, Schwab custody, compliance filings, and client communications grows with that success — data entry currently requiring 15–30 hours weekly, compliance reviews touching every item by hand, and prospect nurturing managed through individual advisor effort. Intelligent agents become force multipliers at this scale — running continuously on top of existing systems, without adding headcount or replacing what already works.

The most effective operational strategy for a growing RIA is the simplest one — letting advisors spend their time on relationships and strategy while intelligent agents handle the data work, compliance monitoring, and operational coordination that currently requires manual effort. The goal: "Automation of manual processes with an emphasis on flagging items for review instead of reviewing all items."


12-Agent Operational Intelligence Architecture

Three pillars built around DWAM's advisory model, regulatory environment, and growth objectives. Every agent runs autonomously and is designed to flag items for human review — not replace human judgment.

1Client Growth & Conversion Agents
Prospect Qualification Engine
Monitors inbound inquiries from dwassetmgmt.com, Schwab referrals, event registrations, and advisor-submitted leads. Scores each prospect against DWAM's ideal client profile — investable assets, life stage, geographic proximity to Memphis — and routes qualified prospects to the right advisor with a pre-built briefing packet.
Continuous
Prospect Nurture Sequencer
Builds personalized nurture sequences for every qualified prospect that doesn't immediately convert. Content adapts based on engagement — opens, clicks, downloads — and escalates to advisor outreach when buying signals hit threshold. Extends the advisor's reach without changing how relationships are built.
Adaptive
Client Onboarding Orchestrator
Coordinates new client onboarding — IPS generation, Schwab account opening docs, suitability questionnaires, beneficiary designations, advisory agreement execution. Tracks every document, flags missing items, and targets accelerating the onboarding process for standard accounts.
On Trigger
Client Retention & Expansion Monitor
Monitors account activity patterns — withdrawal frequency, meeting cadence, engagement signals — and surfaces early indicators that deserve advisor attention. Also identifies expansion opportunities: clients with outside assets, approaching life events, or services like estate planning that may be a fit.
Daily
2Operations & Data Hygiene Agents
CRM Hygiene & Data Integrity
Targets the highest-value automation opportunity: data entry and CRM hygiene. Continuously audits records — duplicate contacts, missing fields, stale addresses, outdated beneficiaries, mismatched Schwab account links. Auto-corrects or flags for human review.
Wish List #1
Document Routing & Classification
Every document that enters DWAM — client correspondence, Schwab confirmations, transfer forms, advisor notes, compliance filings — gets automatically classified, tagged, routed to the correct workflow, and filed. Replaces manual coordination between team members with automated routing.
Real-time
Performance Reporting & Visibility
Aggregates data across CRM, Schwab custody, accounting, and advisor activity into a single operational dashboard — AUM by advisor, revenue per client, pipeline conversion rates, meeting frequency, task completion. Leadership sees the full picture in one view instead of pulling from multiple systems.
Real-time
Fee Billing & Revenue Reconciliation
Automates quarterly fee calculations across all account types — wrap, non-wrap, performance-based, flat-fee. Reconciles against Schwab custodial data, flags discrepancies before billing goes out, and generates client-facing fee statements across 1,962 accounts.
Quarterly + Daily
3Compliance & Regulatory Agents
SEC & FINRA Compliance Monitor
Monitors advisor communications, marketing materials, and client interactions for SEC, FINRA, state securities, and DOL fiduciary compliance. Flags potential issues for review before they become examination findings. The agent reviews everything — humans only see what needs attention.
Continuous
AML & KYC Surveillance Engine
Automates ongoing AML monitoring — screens against OFAC, PEP, and sanctions lists. Monitors transaction patterns for unusual activity and generates alerts when thresholds are triggered. Extends the compliance team's coverage without adding hours to their week.
Continuous
ADV & Regulatory Filing Orchestrator
Tracks all regulatory filing deadlines — Form ADV amendments, Part 2 brochure updates, 13F holdings reports, state registration renewals. Pre-populates filings from operational data, routes drafts for review, and confirms submission with advance alerts.
Calendar-driven
Market Commentary & Content Compliance
Reviews all outbound content against SEC advertising rules and FINRA communications standards before publication. Flags performance claims, testimonial issues, and required disclosures. The centralized commentary team drafts, this agent ensures compliance and handles distribution scheduling.
Pre-publication

Every agent is built to flag, not decide. The compliance monitor reviews 100% of communications and surfaces exceptions. The CRM engine audits every record and flags what needs human attention. The retention monitor identifies early signals and routes them to the right advisor. Humans stay in control of every client relationship — agents handle the volume.


Duncan Williams Asset Management — Built to Scale

What changes when operational intelligence agents work alongside the team — and what stays exactly the same.

Today

CRM data entry and hygiene currently requires 15–30 hours weekly across the operations team.

Prospect conversion runs through individual advisor follow-up and relationship building.

Compliance reviews touch most communications and filings by hand — thorough, but volume grows with every new account.

Operational visibility requires pulling reports from CRM, Schwab custody, accounting, and advisor activity separately.

Document routing is coordinated manually between team members for classification, tagging, and filing.

Client retention is powered by strong advisor relationships — systematic monitoring would amplify that across the full book.

Fee billing reconciliation across 1,962 accounts is a quarterly manual process against Schwab custodial records.

With 12 Agents

CRM auto-populated, auto-corrected, and reconciled nightly — operations time redirected to client service.

Every qualified prospect enters a personalized nurture sequence that escalates on buying signals — extending each advisor's reach.

Agents review 100% of communications and flag exceptions — the team focuses only on what needs attention.

Single operational dashboard with real-time AUM, pipeline, revenue, and activity data — assembled automatically.

Every document auto-classified, auto-routed, and auto-filed on arrival — the right person gets the right document.

Systematic retention monitoring amplifies advisor instinct with data — surfacing early signals weeks sooner.

Fee billing auto-calculated, reconciled against Schwab custody, and verified before statements go out.


DWAM Operations Command Center

This is what Day 31 looks like. Every agent, every metric, every compliance flag — organized around how an operations team actually runs a $2.2B RIA.

DWAM  —  Operations Command Center
● LIVE
0
AUM Monitored ($B)
0
Active Accounts
0
Compliance Status
0
Pipeline Prospects
Advisor Book Overview
A. Snyder
VP, Financial Advisor
$0
412 accounts
J. Chaney
Advisor, CRPS®
$0
389 accounts
W. Hays
Financial Advisor
$0
367 accounts
A. Koch
Financial Advisor
$0
402 accounts
S. Stovall
AVP, Financial Advisor
$0
392 accounts
Firm Total
All Advisors Combined
$0
1,962 accounts
Compliance & Regulatory Health
SEC/FINRA Communications
Scanning
Reviewing advisor emails and marketing...
AML / KYC Monitoring
Active
8 wires cleared today — no SAR triggers
Form ADV Status
47 Days
Annual amendment due — draft pre-populated
ERISA / DOL Fiduciary
Monitored
Retirement plan suitability — all clear
Content Review Queue
2 Pending
Market outlook blog — SEC ad rules cleared
CRM Data Integrity
98.4%
47 records corrected overnight — 23 remaining
12 Agents — All Systems
LIVE
Prospect Qual
3 scored
Nurture
28 sequences
Onboarding
2 active
Retention
1,962 scanned
CRM Hygiene
47 corrected
Doc Routing
12 processed
Performance
Dashboard live
Fee Billing
Q2 prep
SEC/FINRA
0 flags
AML/KYC
Continuous
ADV Filing
47 days
Content
2 reviewed
Live Operations Feed

Your Investment & Projected Return

Here's what comparable solutions cost, what TFSF's investment looks like, and how quickly it pays for itself.

What Comparable Solutions Cost (Annual)
$500K–$2M+
Custom Platform Build
Enterprise-grade wealth management platform with Schwab custody integration, SEC/FINRA compliance automation, CRM orchestration, and operational dashboards. Industry benchmarks show $500K–$2M+ for a full build with 12–18 month delivery timelines, plus 15–20% annual maintenance. Requires dedicated project management and ongoing regulatory updates.
$400K–$550K+/yr
Equivalent Headcount
A Chief Compliance Officer ($150K–$220K fully loaded), a CRM/data operations manager ($90K–$120K), an operations analyst ($75K–$100K), and a client service coordinator ($70K–$90K) — the staffing required to manually cover what 12 agents do at a $2.2B RIA. Renews every year with raises. Still limited to business hours and human throughput.
$100,000
Point Solutions ▲ COMPOUNDING
Separate tools for compliance (SmartRIA, Orion Compliance), CRM per-seat licenses, document management, performance reporting (Black Diamond, Tamarac), onboarding automation, and fee reconciliation — each with its own contract, renewal, and annual price increase. Nothing integrates natively at the advisor workflow level. Total climbs every year.
TFSF Investment — Custom-Built for Duncan Williams Asset Management
Foundation
8 agents
$90,000

Prospect Qualification, Nurture Sequencer, Onboarding Orchestrator, Retention Monitor, CRM Hygiene, Document Routing, Performance Reporting, and Fee Billing. The complete growth and operations suite — clean data, automated workflows, and full visibility. 30-day deployment. Training included.

Professional
Recommended
12 agents
$110,000

Everything in Foundation + SEC/FINRA Compliance Monitor, AML/KYC Surveillance, ADV Filing Orchestrator, and Content Compliance. All 12 agents live with full regulatory coverage. The complete operational intelligence engine for a growing SEC-registered RIA.

Enterprise
12 agents + retainer
$135,000

Everything in Professional + 12-month TFSF optimization retainer, ERISA/DOL fiduciary monitoring, multi-custodian architecture if needed, quarterly strategy sessions, and priority support as DWAM's account base and service offerings expand.

* A separate monthly AI infrastructure fee of ~$500/month applies after deployment — this covers compute, model access, and hosting required to run agents continuously. Billed monthly at cost with no markup.

The return compounds across operations, compliance, and growth. At $2.2B in AUM, even modest improvements in client retention protect significant recurring advisory revenue. Combined with the operational time recovered from eliminating 15–30 hours of weekly manual work, compliance efficiency gains, and prospect conversion uplift — the conservative annual value lands at $275K–$325K. Professional at $110,000 pays for itself in approximately 4.5 months.

The math
Annual Value Created

Manual process elimination: $25K–$75K/yr
Client retention improvement: $80K–$100K/yr
Compliance efficiency: $30K–$40K/yr
Prospect conversion uplift: $40K–$60K/yr

Payback Timeline

Conservative annual value: $275K–$325K
Professional investment: $110,000
Payback: ~4.5 months
Year one net return: $170K–$220K
Year two cumulative: $445K–$545K

~4.5 mo
Professional Payback Period
$280K+
Conservative Annual Value
$0
New Headcount Required
30 days
Kickoff to Full Deployment

From Kickoff to Live in 30 Days

Once DWAM decides to move forward, here's what deployment looks like — built around your operations cadence, not ours. No disruption to client service. Agents run alongside the team from day one of each phase.

Days 1–5

Discovery & Workflow Mapping

One 90-minute session with the DWAM operations team. We document the current CRM configuration, Schwab integration points, compliance workflows, advisor processes, and data sources. One meeting. No ongoing time commitment during the build.

Days 6–12

Agent Architecture & Integration Design

TFSF engineers design all 12 agents, define data flows, and map every integration point to DWAM's existing CRM, Schwab custody, accounting, and communication systems. The team reviews and approves the full architecture before a single line of code is written.

Days 13–22

Build, Configure & Sandbox Test

All 12 agents built using DWAM's actual system configurations, account types, compliance requirements, and operational data. Full sandboxed testing against real workflow patterns before anything touches the live environment.

Days 23–27

Live Pilot on Active Operations

Deploy CRM Hygiene and Document Routing agents first on a subset of the active account base — validate against live data. Refine routing rules and compliance triggers before expanding to the full operation.

Days 28–30

Full Deployment & Team Training

All 12 agents live across DWAM's entire operation. Hands-on training for advisors, operations staff, and compliance team — each session built around the exact agents their role uses. TFSF monitors performance and optimizes continuously.

Ready to Deploy Operational Intelligence
Inside Duncan Williams Asset Management

Review the investment above and schedule your kickoff. Deployment starts within 5 business days. All 12 agents live in 30 days.

No commitment required · Pricing locked for 30 days · Deployment starts within 5 business days
Duncan Williams Asset Management — Kickoff Confirmation
9 questions · under 3 minutes · confirms your kickoff details
1 of 9 — Contact
2 of 9 — Investment Tier
Foundation — $90,000 · 8 agents
Professional — $110,000 · 12 agents (Recommended)
Enterprise — $135,000 · 12 agents + retainer
Not sure yet — want to discuss
3 of 9 — Timing
Immediately — this week
Within 2 weeks
Within the month
Need to confirm internally first
4 of 9 — Priority Agent
CRM Hygiene — eliminate manual data entry
SEC/FINRA Monitor — automate compliance review
Prospect Qualification — accelerate conversion
Document Routing — automate coordination
5 of 9 — Tech Stack
Salesforce / HubSpot / CRM
Charles Schwab Custody
Microsoft 365 / Google Workspace
Slack / Microsoft Teams
QuickBooks / Xero / Accounting
Custom / Proprietary Systems
6 of 9 — Account Volume
Under 500
500–1,000
1,000–2,500
2,500+
7 of 9 — Legal Entity
8 of 9 — Tax ID
9 of 9 — Anything Else

Kickoff Confirmed

Your details have been received. TFSF will contact you within one business day to schedule the 90-minute discovery session and begin the 30-day deployment clock.